Bollywood actor Aamir Khan began the box office trend by creating the ₹100-crore and ₹200-crore clubs. Now, the focus has been shifted to his upcoming film "Dhoom 3".
"Dhoom 3", which is set for a Christmas release, is one the year's much-awaited films of Aamir. The film has already generated huge hype with the trailer launch. The makers are now planning for a unique marketing strategy.
The trailer of the film, which was released ahead of "Krrish 3" release, has created curiosity among audience and trade experts who believe that the film will shatter previous records.
For his contemporaries Salman Khan and Shah Rukh Khan, Eid has proved to be a lucky period. Hrithik Roshan found Diwali to be a favourable time for releases, while Aamir seems to prefer the Christmas period.
"Doom 3", the third installment of one of the most successful franchises, will hit the screens on 20 December.
His film "Ghajini", which was the first to start the century club, was released on 24 December. The film, which also featured Asin and late actress Jiah Khan, became the first ever film to cross ₹100-crore mark in India.
A year after "Ghajini", Aamir's next film "3 Idiots" was also released during the festive season. The film crossed the double century mark and became the highest grosser film in Indian cinema.
It took almost four years for any film to break that record, which is now being held by "Chennai Express".
After four years, Aamir is set to release his film on Christmas. Now, it remains to be seen whether the film will set another record and turn out to be the biggest hit of the year.