Xiaomi enters US market with Android-powered 4K Mi Box
Xiaomi enters US market with Android-powered 4K Mi BoxXiaomi Official Press kit (via Dropbox)

After years of speculations, Xiaomi finally made its official debut in the United States market with the launch of Android TV OS-based Mi Box on October 3.

Xiaomi's Mi Box supports 4K Ultra HD video content playback at 60 frames per second, latest HDR10 standard (to be enabled from Android N onwards), which promises improvements in picture quality in terms of colour and contrast in compatible TVs.

Under the hood, it comes packed with a quad-core ARM Cortex-A53 CPU with Mali 450 graphics engine, 2GB DDR3 RAM and 8GB eMMC flash (expandable via USB).

Mi Box also supports Microsoft's hardware-based DRM technology PlayReady 3.0, which protects 4K and HDR content and enables a rich viewing experience for 4K Ultra HD video content with Dolby Digital Plus and DTS Surround Sound system.

Xiaomi Mi Box went on sale via Mi.com on October 3 at 12 pm PDT (12.30 am IST, October 4) and will also be made available at Walmart stores, both online and brick-and-mortar shops later this month for $69 (approx. €62/Rs 4,586).

Xiaomi enters US market with Android-powered 4K Mi Box
Xiaomi enters US market with Android-powered 4K Mi BoxXiaomi Official Press kit (via Dropbox)

We are thrilled to bring Mi Box to our fans in the U.S. in collaboration with Google. This is a significant milestone for Xiaomi, as it is our first opportunity to demonstrate to consumers here in America the power of what makes Xiaomi extraordinary: our promise of innovation for everyone," Hugo Barra, Vice President, Xiaomi Global, said in a statement.

"We believe everyone is entitled to benefit from technological breakthroughs, and Mi Box is a reflection of that belief: an incredible entertainment experience at an unprecedented price of $69, less than the cost of a single night out for two," he added.

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