After years of speculations, Xiaomi finally made its official debut in the United States market with the launch of Android TV OS-based Mi Box on October 3.
Xiaomi's Mi Box supports 4K Ultra HD video content playback at 60 frames per second, latest HDR10 standard (to be enabled from Android N onwards), which promises improvements in picture quality in terms of colour and contrast in compatible TVs.
Under the hood, it comes packed with a quad-core ARM Cortex-A53 CPU with Mali 450 graphics engine, 2GB DDR3 RAM and 8GB eMMC flash (expandable via USB).
Mi Box also supports Microsoft's hardware-based DRM technology PlayReady 3.0, which protects 4K and HDR content and enables a rich viewing experience for 4K Ultra HD video content with Dolby Digital Plus and DTS Surround Sound system.
Xiaomi Mi Box went on sale via Mi.com on October 3 at 12 pm PDT (12.30 am IST, October 4) and will also be made available at Walmart stores, both online and brick-and-mortar shops later this month for $69 (approx. €62/Rs 4,586).
We are thrilled to bring Mi Box to our fans in the U.S. in collaboration with Google. This is a significant milestone for Xiaomi, as it is our first opportunity to demonstrate to consumers here in America the power of what makes Xiaomi extraordinary: our promise of innovation for everyone," Hugo Barra, Vice President, Xiaomi Global, said in a statement.
"We believe everyone is entitled to benefit from technological breakthroughs, and Mi Box is a reflection of that belief: an incredible entertainment experience at an unprecedented price of $69, less than the cost of a single night out for two," he added.