Makers of "Sardaar Gabbar Singh" have reportedly struck separate deals for the movie's satellite and theatrical rights of the Hindi version that have fetched them record prices.
Most of the rights of "Sardaar Gabbar Singh" have already been sold for fancy prices. Producers of the film were in talks with some TV channels and distribution houses for its satellite and theatrical rights of the Hindi version. Now, we hear that they have finalised the deal for both of them.
It was rumoured earlier that a channel had quoted Rs 15 crore for the satellite rights of "Sardaar Gabbar Singh." But now it is reported that Maa TV has bagged its rights for a whopping price of Rs 13 crore, which is said to be the highest price for a film of Power Star Pawan Kalyan. The TV rights of his previous release "Attarintiki Daredi" were sold for Rs 9 crore, which was the highest amount for till then.
SS Rajamouli's "Baahubali: The Beginning" is leading the list of Telugu movies with highest price for their TV rights. Its rights were acquired for Rs 35 crore to Rs 45 crore by Star India, according to Andhra Box Office. Mahesh Babu's "Srimanthudu" was in the second place with its rights sold for Rs 17 crore (Rs 12 crore for Telugu and Rs 5 crore for the Hindi version). Now, "Sardaar Gabbar Singh" landed in the second place by fetching a record price for its Telugu TV rights.
It is known that Pawan Kalyan has decent fan following in North India and the makers of the flick have planned to cash in on his popularity. They have planned to release "Sardaar Gabbar Singh" in Hindi with the same name. Eros International has reportedly acquired the its rights for Rs 12 crore, according to 123 Telugu.
"Baahubali: The Beginning" is topping the list of Telugu movies with highest price for their Hindi version rights. "Sardaar Gabbar Singh" has landed in the second place in the list. The Hindi version of the Rajamouli-directed period movie has collected over Rs 105 crore at the Indian box office. It should be seen how the Pawan Kalyan starrer would perform at the ticket counters in North India.