Leaked images show Samsung Galaxy S7 and S7 Edge in a new silver/grey colour
Leaked images show Samsung Galaxy S7 and S7 Edge in a new silver/grey colourReuters

As competition in the smartphone industry grows, manufacturers are upping their game to stay ahead of rivals. Samsung is one of the largest manufacturers of smartphones, and leads the innovation path by using the most advanced features and specifications in its flagships. The upcoming Galaxy S7 series is going to be a major development as Samsung is pinning a lot of hopes on its 2016 flagship.

According to South Korea's Electronic Times, sources have revealed that Samsung is planning 5 million units of Galaxy S7 phones in its initial production run. The publication adds that Samsung will launch only two variants of Galaxy S7 — one with a flat screen and the other with a curved display, Reuters reported.

Samsung is widely expected to launch the new flagship devices in February. The Galaxy S7 with a 5.2-inch flat display will be produced in larger quantity compared to its 5.5-inch curved-screen Galaxy S7 Edge variant. According to Electronic Times, the initial product run will be made up of 3.3 million units of the Galaxy S7 and 1.6 million units of the Galaxy S7 Edge.

With such high inventory, Samsung has clearly learnt its lesson from the supply shortage of Galaxy S6 Edge earlier this year, which affected sales. Things are expected to be different this time.

Samsung Galaxy S7 rumours have been surfacing online for quite some time now. The latest report by Electronic Times conflicts earlier rumours about Samsung's plans to launch four variants of the Galaxy S7.

So far, we have learnt that Samsung Galaxy S7 will sport unique features such as pressure-sensitive display, iris scanner, fast-charging tech and USB Type-C port. Reports also have it that Samsung might include a microSD card slot in its Galaxy S7 series, after being criticised for its removal in the Galaxy S6. The handset is expected to be powered by either Exynos 8890 or Qualcomm Snapdragon 820 chipset, based on the markets, alongside a Quad HD display, 4GB RAM, 64GB storage and Android 6.0 Marshmallow.

In terms of pricing, the 2016 flagship by Samsung will sell at a premium price. Considering all the advanced features making their way into the Galaxy S7 series, the handset is expected to retail above $700 in the US, Phone Arena reported.