Sharwanand and Nithya Menen in 'Rajadhi Raja'
'Rajadhi Raja' controversy: Director Cheran blames Sharwanand for its failure at box office. Pictured: Sharwanand and Nithya Menen in 'Rajadhi Raja'Facebook

Director Charan has blamed actor Sharwanand for the failure of his Telugu movie "Rajadhi Raja," which was released in theatres on June 24 and turned out to be a big disaster at the box-office.

Charan made the allegations against Sharwanand while addressing the media at his recent press conference held in Chennai. The director said that the actor did not attend a single promotional event of "Rajadhi Raja" and should take responsibility for its failure at the box office. "He has not attended even a single promotional event for the film," Sakshi quoted Charan as saying.

"Rajadhi Raja" is the Telugu-dubbed version of Charan's Tamil movie "JK Enum Nanbanin Vaazhkai," which was released in theatres on March 6, 2015. However, a source close to Sharwanand says there was no point in releasing the Telugu version more than a year later.

The source says Sharwanand was not paid his remuneration fully, but still dubbed for its Telugu version. "Despite not being fully paid, Sharwanand dubbed his part and there is no point levelling charges against him," the source told Sakshi.

Another source close to Sharwanand says the producer wants to use his stardom without paying him in full. "The film was directly released in DVD in Tamil and there is no point in promoting the Telugu version. Moreover, Sharwanand dubbed for his part despite not being paid the full remuneration. The producer wants to use the stardom of the actor," the source told Deccan Chronicle.

"Rajadhi Raja" is a romantic comedy entertainer film, written by Charan and produced by Dream Theatres. Sharwanand and Nithya Menen have played the lead roles, while Prakash Raj and Santhanam appeared in supporting cast. GV Prakash Kumar has scored music for its songs, while Siddharth Vipin composed its background score.

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