Naga Chaitanya's much-hyped film Premam, which was released in 120 screens in North America on October 6, has failed to cross the collection mark of $1 million at the US box office in 30 days.
The Naga Chaitanya and Shruti Haasan starrer opened to good response and remained strong on the following days. Premam collected approximately $623,235 from 120 screens at the US box office in the first week. With no new Indian releases, the movie managed to hold over 80 screens and collected $160,654 at the US box office in the second week.
Premam collected approximately $783,889 at the US box office in two weeks. Trade analysts predicted that the film would surpass $1 million mark in the coming weeks. But when compared to its second week collection, the movie witnessed over 75 percent drop and grossed $37,431 at the US box office in the third week.
In its fourth week, Premam was forced to withdrawn from the most of the cinema halls in the country due to the releases of Ae Dil Hai Mushkil, Shivaay, Kaashmora 1 and Kodi. The movie had another steep decline due to the reduced screen count. The film collected approximately $4,292 from 8 screens at the US box office in its foruth week.
With its screen count reduced to nil, the collection of Premam has hit the rock bottom in the country in its fifth week. The movie has collected $1,176 at the US box office in its fifth weekend and its 30-day US total collection has reached $826,788 (Rs 5.52 crore). It was expected to be the first solo film Naga Chaitanya to cross $1 million mark, but its current trends show that it will never be able to achieve it.
Premam is a coming-of-age romantic drama film, which is a remake of the 2015 Malayalam film of the same name. Chandoo Mondeti of Karthikeya fame has directed the movie, which has been produced by S Radha Krishna, PDV Prasad and S Naga Vamshi under than banner Sitara Entertainments.