Salman Khan-starrer "Prem Ratan Dhan Payo" is releasing big in South India, and is set to dominate the screens. It is also clashing with biggies like Tamil movie "Vedalam" starring Ajith, Kamal Haasan's "Thoongavanam" and Telugu movie "Akhil".
"Prem Ratan Dhan Payo" is releasing in 4,500 screens in India, of which 563 are in South India alone. In order to woo the regional audience, the makers have dubbed the movie in Telugu and Tamil, and have simultaneously released it in three languages in South India.
Confirming the news, South film tracker Sreedhar Pillai tweeted: "#PremRatanDhanPayo in south -TN 102 including Tamil, Karnataka 75, Kerala 46, Nizam & Andhra 340 including Telugu. Total 563 screens. HUGE (sic)".
"Prem Ratan Dhan Payo" is being dubbed in Tamil as "Meymarandhen Paaraayo" and "Prem Leela".
The wide release is expected to have some impact on Southern biggies like "Vedalam" and "Akhil". In addition to it, "Prem Ratan Dhan Payo" has affected new Kannada movie "Ram Leela" starring Chiranjeevi Sarja, as the Sandalwood film could not get more screens in Karnataka.
However, the traders do not believe the release of "Prem Ratan Dhan Payo" has affected Southern biggies as they feel "Vedalam" and "Thoongaavanam" released two days before the Salman Khan-starrer.
"The two-day gap between the releases is enough to cash in on the hype around the movie," said trade tracker Srinath. However, he pointed out that "Akhil" would have some impact as the Telugu movie has garnered negative feedback. Also, it was released on 11 November and there was only one day of gap between the Telugu and the Bollywood flicks.