"Piku" starring Deepika Padukone, Amitabh Bachchan and Irrfan Khan in the leads is climbing the ladder of success at the box office, thanks to its content.
The family entertainer, which opened to positive response from critics, celebs and moviegoers, has minted ₹33.72 crore from its five days theatrical run. Directed by Shoojit Sircar, the film opened with decent occupancy on Friday, but the box office collection climbed the hill like nursery rhyme characters "Jack and Jill."
And from second day, the film dominated the box office with housefull shows. From its five days run, "Piku" accumulated whopping ₹33 crore from just 1300 screens in India.
"#Piku continues its VICTORY MARCH on weekdays! Fri 5.32 cr, Sat 8.70 cr, Sun 11.20 cr, Mon 4.40 cr, Tue 4.10 cr. Total: ₹ 33.72 cr," trade analyst Taran Adarsh tweeted.
The occupancy of the film has shown only upward trend at the box office, giving a relief to trade experts.
"The response has been superb till now," Deepak Sharma, chief operating officer, PVR Pictures Ltd, told IANS, and added that the movie went houseful over the weekend.
"It took a drastic jump in collection due to the word-of-mouth publicity since Friday. It's too early to decide the future of 'Piku', but I think it will have a long run in cinemas," Sharma added.
Devang Sampat, business head - Strategy, Cinepolis, said that the content of "Piku" is appealing and even word of mouth is helping the film to maintain the momentum at the box office.
"It is sure to sustain the footfalls for the weekdays as well. It has registered over 60 percent occupancy on an average over the weekend in all Cinepolis theatres," Sampat added.
Meanwhile, after the success of the film, Big B took to Twitter to thank everyone.
"Pranaam, Namaskaar and greetings for the affection shown towards PIKU," he tweeted.