#IWearHandloom: Social media campaign goes viral

August 3, 2016 14:46 IST 3 of 5
"With more and more trend-setters like you (Irani) recognising the value of hand-woven textiles and finding them relevant, the time is right to set the stage for a grander spectacle," Sethi, who himself shared a photograph flaunting handloom garments, said in a statement.