#IWearHandloom: Social media campaign goes viral
August 3, 2016 14:46 IST
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Ahead of National Handloom Day, which falls on Sunday, Textiles Minister Smriti Irani has launched a #IWearHandloom' initiative, which has gone viral online. FDCI president Sunil Sethi too has urged the fashion fraternity to promote handloom consumption.