RJ Shubham Keche
24-year-old Nagpur-based Radio Mirchi RJ, Shubham Keche, died of cardiac arrest while he was live on air.Facebook

Shubham Keche, 24, one of the youngest and popular Nagpur-based radio jockey (RJ) working for a nationwide radio station Radio Mirchi, died on Thursday, October 20, 2016 while he was live on air.

Keche died while hosting a morning show on the radio station. He complained about having severe chest pain around 9:30 am.

Keche's colleagues revealed that he had arrived to the office in the morning for anchoring his show Hi Nagpur, which is aired from 7am to 11am; he went to the washroom during one of the breaks and was suddenly found lying unconcious on the floor. He was then immediately rushed to hospital by the guard and peon at his office.

"There are not many people in the office during morning hours, hence he managed to ask a security guard and office boy to take him to the hospital," said his colleagues according to a report by TOI.

He was declared dead on arrival and the immediate reason behind it was not explained. His body was then sent for post-mortem to the Indira Gandhi Government Medical College (IGGMC), the hospital director Dr Sanjay Kriplani informed according to the TOI.

The post-mortem reports were later revealed by the police and it was found that the death was caused by cardiac arrest. Samples of the heart and other organs were sent for a chemical analysis. The last rites of the RJ were performed that evening.

Keche was the sole bread earner of his family since his father died of brain haemorrhage three years ago . He lived with his mother and younger sister and they were earning their living by running a paan kiosk and by Keche's income, his close friends disclosed.

A cousin of the RJ revealed that none of the family members suffered from any heart ailments. 

Some surveys have pointed to sedentary lifestyle as a cause for heart attacks and other cardiovascular disorders. The reason behind the sudden death of this RJ raises concerns over a lifestyle which hardly includes working out and exercising.

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