Home grown smartphone maker Micromax today (8 September) launched the Canvas Nitro in India.
The new Micromax Canvas Nitro A310 sports a 5.0-inch HD (1280x720p) resolution IPS screen with faux-leather coating on the rear-side, like we see in a few Samsung devices and also boasts of Oleophobic coating on the display to repel dust and finger-print smudges.
Under the hood, it houses a 1.7GHz Tru Octa-core CPU powered by Android v4.4.2 KitKat OS, 2GB RAM, 8GB inbuilt storage (expandable up to 32GB) and a 2500 mAh battery, which can power the phone up to 10 hours of talk time and close to 320 hours under standby mode.
On camera front, it boasts of 13.0-megapixel camera with Sony IMX135 CMOS sensor and a feature-rich 5.0-megapixel snapper with Schott Blue Glass filter, f2.4 aperture and also 75-degree viewing scope, which is certain to impress selfie aficionados.
Micromax Canvas Nitro has been made available exclusively on Snapdeal for ₹12,990. It will be competing with the recently launched MNC brands Motorola Moto G (Gen 2.), Asus Zenfone 5 and others.
In related news, Micromax will soon launch Android One smartphone in India. This is a Google initiative to bring in the next billion users into its fold.The search engine giant has strategically chosen the Indian market to tap the vast youth population (comprising more than 60 percent of the total Indian population).
The potential for future growth in the Indian smartphone market seem promising as 71 percent of the market continues to be on feature phones and the domestic smartphone market witnessed a record 84 percent year-on-year growth in Q2 over the last year, said market watch-dog, IDC (International Data Corporation)
Key specifications of Micromax Canvas Nitro:
|Model||Micromax Canvas Nitro A310|
|Display||5.0-inch HD (1280x720) IPS screen with 178-degree viewing angle feature, oleo phobic coating|
|OS||Android KitKat v4.4.2|
|Processor||1.7GHz Tru MediaTek Octa-Core CPU|
|Storage Capacity||8GB, expandable up to 32GB|
|Camera||Main: 13.0- megapixel camera with Sony IMX135 CMOS sensor, Auto-focus, LED flash,Front: 5.0-megapixel camera with Schott Blue Glass filter, f2.4 aperture, 75-degree viewing scope|
|Battery||2500 mAh;Talk time: up to 10 hoursStandby time: close to 320 hours|
|Add-ons||Dual-SIM slots, Bluetooth v4.0, Wi-Fi, GPRS/EDGE USB v2.0,|
|Colours||Mystic Blue and Pristine White|