Korean TV dramas give Asian shoppers urge to splurge
The export success of South Korea's TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks. Duration: 01:58
The export success of South Korea's TV dramas has spawned a hard-selling world of branded entertainment that uses product placement to push everything from smartphones to lipsticks. Duration: 01:58
