After the success of "Saivam", AL Vijay is back with "Idhu Enna Maayam". The movie stars Vikram Prabhu and Keerthy Suresh in the lead roles.

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This is a crucial movie for Vikram Prabhu as his previous film "Vellaikaara Duari" bombed at the box office. Hence, he wants his latest film to do well. 

"Idhu Enna Maayam" has GV Prakash Kumar's music, Nirav Shah's cinematography and Anthony's editing. Navdeep, Kavya Shetty, Nassar, Ambika, RJ Balaji, Manobala and others are in the cast.

Story:
Arun (Vikram Prabhu) runs a firm named Unnal Mudiyum Thambi (UMT) in order help lovers. He is quite successful in it. At this juncture, there comes a situation where Santhosh (Navdeep) approaches him to win the heart of Maya (Keerthi Suresh), who is the ex-lover of Arun. What happens next is the interesting part of the story.

Reviews:
The movie has opened to mixed reviews and below, we bring to you the live reviews of the audience:

Sathish Kumar Posts
‪#‎IdhuEnnaMayam‬ First Half - Luthfudeen Baasha & Hockey related scenes were quite good. Flashback scenes moves at slow pace without much interesting scenes. Expecting some Mayam (Magic) in the second half

Surendhar MK Wrote
#IdhuEnnaMaayam: The film tests the patience of the audience to no end. Neither the romance nor the comedy manages to impress.Cliches galore
#IdhuEnnaMaayam: It is so surprising to see Vijay churn out such an average, lifeless romance

Multiplex Movies Wrote
#IdhuEnnaMaayam [2.75/5] : Dir #Vijay cld have avoided repetitiveness in screenplay.. Climax twist is gud.. More Glossy than emotional depth
#IdhuEnnaMaayam [2.75/5] : #NiravShah 's camera work is ad-film worthy.. @gvprakash songs go with the romantic theme.. Supporting cast is OK
#IdhuEnnaMaayam [2.75/5] : @iamVikramPrabhu 's role lacks depth.. But he has done a gud job.. #Keerthi looks gud and acts decent (Tam debut)
#IdhuEnnaMaayam [2.75/5] : An interesting premise in RomCom genre.. But execution falters.. Slow paced.. Alternates between good & boring..

Ramesh Tweeted
#IdhuEnnaMaayam [2.75/5] : Dir #Vijay cld have avoided repetitiveness in screenplay.. Climax twist is gud.. More Glossy than emotional depth
#IdhuEnnaMaayam [2.75/5] : #NiravShah 's camera work is ad-film worthy.. @gvprakash songs go with the romantic theme.. Supporting cast is OK
#IdhuEnnaMaayam [2.75/5] : @iamVikramPrabhu 's role lacks depth.. But he has done a gud job.. #Keerthi looks gud and acts decent (Tam debut)
#IdhuEnnaMaayam [2.75/5] : An interesting premise in RomCom genre.. But execution falters.. Slow paced.. Alternates between good & boring..
#IdhuEnnaMaayam 1st Half: 4 songs already.. Slow paced.. Interesting in parts.. Trimming needed.. #Keerthi did a gud job in intro song..

Naveen vj ‏Wrote
@Amala_ams watch #IEM movie simply superb & good story bgm & visuals are awesome @iamVikramPrabhu @gvprakash #dirvijay

Moviefollow.in Posted
@Amala_ams #IthuEnnaMayam is a cool, breezy entertainer. Its a feel good movie at the right time. @Director_Vijay @iamVikramPrabhu

Priyanka Tweeted
@Amala_ams #idhuennamaayam movie is a #wholesome entertainment and #picturisation of songs is very good..it just really #worthwatching....

Felix Andrew Wrote
#IdhuEnnaMaayam is cool movie... good story.. have a laught riot.. songs visual really good... @iamVikramPrabhu cool and superb acting...