Hype around a flagship device usually begins months before its actual release, but not much has been leaked on HTC's upcoming next-generation smartphone dubbed, One M10. And it seems the device will not be released at the Mobile World Congress 2016 (MWC 2016), which starts on 22 February.

HTC One M10's announcement has to be delayed after the proposed codename for the device, Perfume, and its prototypes were rejected, which means it can't debut at the upcoming MWC 2016 event, reported ItHome (via Gsmdome). The report went on to say the device could be unveiled at a separate event in March and be released sometime in April. 

It may be recalled that HTC One M9 was released in March last year, so reports of its successor arriving around the same time of the year holds water, as the earlier device would have completed a yearly cycle in the market by then. At least, that's the tradition most mobile phone-makers follow when it comes to releasing flagship devices.

Not releasing HTC One M10 at MWC 2016 can also be taken as a wise move for the simple reason that it will avoid a clash with big devices, like Samsung Galaxy S7 and LG G5, expected to be unveiled at the event.

According to reports that have surfaced so far, HTC One M10 will sport a 2k-4k resolution display, be powered by Qualcomm Snapdragon 820 processor and come packed with 64GB/128GB internal storage and 4GB RAM. It is also reported that the device will have a 23MP main camera, a 3,500mAh battery, and IP68 certification for water and dust resistance.