New Delhi, Oct 21 (ANI): To own a pet especially a dog was once considered to be an elite affair. But today it has become crucial; from a big business tycoon to a celebrity and even a common man, everyone owns a pet. And it’s no surprise that this reason has made the pet food market boom in a very short period of time. According to estimates, the pet industry in India has revenue earning potential of 56.5 million USD, out of which, around 40.3 million USD is contributed only by pet foods. With franchising entering the pet domain, the industry has witnessed unprecedented growth. And this growth has also given the sector new concepts.