Facebook first introduced the floral decorations to its Messenger app in honour of Mother's Day and now the festivities seem to be spreading to the social media platform itself. Facebook is apparently testing out a new reaction that features a flower. We're told the colour is in fact lavender.
The update was first spotted by Sreedev Sharma who posted a screenshot on Twitter. "Facebook testing 'Thankful' (flower emoji) reaction? 'Yay' and 'Confused' are no more. Source: Facebook page source) [sic]," Sharma's tweet read.
"To celebrate Mother's Day, we are testing the ability for people in a few markets to leave a flower reaction," the Verge quoted a Facebook spokesperson as saying in a statement.
The report added that the feature will be a Mother's Day exclusive, and that past reactions removed the following day, but reactions from that will continue to be a part of the users' news feeds. According to the report, the U.S. will be among the market not to receive the feature, which is pretty ironic seeing that the celebrations have their origins there, with the second Sunday of May dedicated to mothers and motherhood.
The Mother's Day-exclusive reaction could be the first among many seasonal or day-specific reactions that Facebook could potentially roll out. Our fingers are crossed for next year's Cinco de Mayo. It could also potentially be a source of revenue for Facebook. Imagine the boost Pepsi's "Say it with Pepsi" campaign might receive?