Apple has left no stone unturned in marketing its first upcoming smartphone, Apple Watch, which has convinced many that the wearables will boom with the launch. But there is not-so-great news coming from inside sources about the biggest problem with Apple Watch.
According to 9to5Mac, Apple failed to address the largely-pressing concern of smartwatches as sources revealed the upcoming Apple Watch will exhibit similar battery life as other Android Wear smartwatches in the market.
This may impact Apple's reputation, but the Cupertino tech giant is reportedly working tirelessly to fix the problem before its expected launch in March. Based on the sources' claims, Apple Watch will last 2-3 days in standby or low-power modes against Apple's expectation to deliver 3-4 days.
But when the Watch is constantly used for clock-face display or fitness tracking, the battery will run out in 3.5 or 4 hours, respectively, sources added. In its defence, Apple is gunning for roughly 19 hours of mixed use, which translates to both active and passive usage.
"For the first time, people with knowledge of the Apple Watch's development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets," 9to5mac's Mark Gurman wrote. "According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain."
Apple is not giving up on the problem as it is putting nearly 3,000 units through a series of tests. It is clear that the battery problem is to be blamed for the delay in the product's launch, which was pushed from late 2014 to early 2015. The company's unique MagSafe-based inductive charging technology for the Watch has not been exhibiting great results taking longer time for a recharge than expected.
Despite the worries, Apple has alarmed other rivals in the tech industry as well as the makers of traditional timepieces such as Tag Heuer. The device will arrive in different variants ranging from $349 to $5,000. The launch is expected to happen in March and rumours point towards the end of the month.