Social media users might be wondering why Indian Prime Minister Narendra Modi and many other celebrities have changed their Facebook profile picture to a tricolour filter. Interestingly, even Facebook co-founder Mark Zuckerberg has changed his profile photo using a filter.
"Thanks Mark Zuckerberg for the support. I changed my DP in support of the efforts towards a Digital India," Modi posted on Facebook.
In response to the post by Indian PM, Zuckerberg also changed his Facebook profile picture. "I changed my profile picture to support Digital India, the Indian government's effort to connect rural communities to the Internet and give people access to more services online. Looking forward to discussing this with Prime Minister Narendra Modi at Facebook today," he posted.
The aim of using the tricolour filter is to show support to India's "Digital India" mission.
However, it is being said that the motive behind the tricolour filter is "Internet.org – the free Internet that will kill Internet freedom and will hurt the start up ecosystem as well".
According to Nextbigwhat, the agenda behind changing the profile picture "is not to support Digital India" but project it as supporting Internet.org initiative.
I changed my profile picture to support Digital India, the Indian government's effort to connect rural communities to...
Cricket stars and celebrities like MS Dhoni, Virender Sehwag, Harbhajan Singh, Priya Mani have also come forward to support the mission Digital India.
Earlier, the social networking giant had came forward with a filter supporting the legality of gay marriages in the US.