Social media users might be wondering why Indian Prime Minister Narendra Modi and many other celebrities have changed their Facebook profile picture to a tricolour filter. Interestingly, even Facebook co-founder Mark Zuckerberg has changed his profile photo using a filter.

"Thanks Mark Zuckerberg for the support. I changed my DP in support of the efforts towards a Digital India," Modi posted on Facebook.

'It was a mistake by engineer', Facebook clarifies on Digital India-Internet.org profile photo issue

In response to the post by Indian PM, Zuckerberg also changed his Facebook profile picture. "I changed my profile picture to support Digital India, the Indian government's effort to connect rural communities to the Internet and give people access to more services online. Looking forward to discussing this with Prime Minister Narendra Modi at Facebook today," he posted.

The aim of using the tricolour filter is to show support to India's "Digital India" mission.

However, it is being said that the motive behind the tricolour filter is "Internet.org – the free Internet that will kill Internet freedom and will hurt the start up ecosystem as well".

According to Nextbigwhat, the agenda behind changing the profile picture "is not to support Digital India" but project it as supporting Internet.org initiative.

 

Thanks Mark Zuckerberg for the support. I changed my DP in support of the efforts towards a Digital India. You too can change your DP at fb.com/supportdigitalindia

Posted by Narendra Modi on Sunday, September 27, 2015

 

I changed my profile picture to support Digital India, the Indian government's effort to connect rural communities to...

Posted by Mark Zuckerberg on Sunday, September 27, 2015

Cricket stars and celebrities like MS Dhoni, Virender Sehwag, Harbhajan Singh, Priya Mani have also come forward to support the mission Digital India.

 

Support Digital India at fb.com/supportdigitalindia

Posted by MS Dhoni on Sunday, September 27, 2015

 

Supporting Digital India. You can also show your support by changing your profile pic at fb.com/supportdigitalindia

Posted by Virender Sehwag on Sunday, September 27, 2015

 

I am supporting Digital India at fb.com/supportdigitalindia Are you?

Posted by Harbhajan Singh on Sunday, September 27, 2015

 

I changed my profile picture to support Digital India, the Indian government's effort to connect rural communities to...

Posted by Priya Mani on Sunday, September 27, 2015

Earlier, the social networking giant had came forward with a filter supporting the legality of gay marriages in the US.

Have you changed your Facebook profile photo with Rainbow Filter? Click here to know what social media users think about it