American smartphone-maker InFocus has launched new entry-level handset, M535, in India.
The key aspect of the new InFocus M535 is it boasts of a premium metal body and yet costs less than Rs 10,000, making it one of the sturdiest smartphones in the budget category.
Under the hood, it comes packed with a 64-bit 1.5GHz MediaTek processor backed by a sumptuous 2GB RAM, 16GB inbuilt memory and a 2,600-mAh Li-Ion Polymer battery.
InFocus M535 also houses a feature-rich 13MP camera with f/2.2 aperture, dual-LED flash and 8MP snapper on the front.
"We believe that specs are not the only consideration while buying a smartphone today; the look and feel plays a huge part in a consumer's buying decision. Increasingly, consumers are going for a device where the design reflects their personality and sets them apart from the crowd. Metal is the ultimate hallmark of premium looks and sturdy body, which is what we bring with InFocus M535, the only metal-body smartphone at Rs 9,999," said InFocus India Country Head Sachin Thapar.
"With this product, we completely change the rules of the game for the under-10k category in the country and offer our customers the best possible value for their money," he added.
InFocus M535 price and availability details:
The company has confirmed that the new InFocus M535 will be available exclusively on Snapdeal for Rs 9,999 (HERE) from 2 November.
The InFocus M535 will be up against the popular Lenovo K3 Note (& Music version), YU Yureka Plus, Motorola Moto G (3rd Gen), Xiaomi Mi 4i, among others.
Key specifications of InFocus M535:
|Display||5.5-inch HD IPS screen with 1280x720p resolutions- Gorilla Glass 3 shield|
|OS||Android 5.1 Lollipop with InLife UI 2.0|
|Processor||1.5GHz MediaTek quad-core CPU|
|Storage capacity||16GB, expandable up to 64Gb|
|Battery||2600 mAh (Li-Ion Polymer)|
|Add-ons||Dual SIM slots (Nano+Nano), Bluetooth v2.1, Wi-Fi, micro-USB, micro-SD card, FM Radio|
|Dimensions||156 mm x 76.8 mm x 6.99 mm|
|Colours||Gold & Silver|