Asus Zenfone 3 Hands-on: light and stylish smartphone
[Representational Image] Asus Zenfone 3 Max tipped to be launched in India next week In Picture: Asus Zenfone 3 series phone put on display at Zenvolution event in New DelhiRohit KVN/ IBTimes India

After launching camera-centric Zenfone 3 Laser, Asus is gearing up to unveil the marathon battery-based smartphone Zenfone 3 Max in India next week.

Asus India has commenced sending press invites to media outlets for an event scheduled on November 9 in New Delhi. The invitation reads – "Asus invites you to experience elegance and #Liv3UnpluggedInStyle".

Also read: Asus Zenfone 3 Laser hands-on: First impression

Though it doesn't give away any hints in regard to the significance of the event, we believe the company is most likely to unveil Zenfone 3 Max, as its predecessor Zenfone 2 Max (with Snapdragon 615 SoC) launch had a similar digital-campaign -- #LiveUnplugged.

For the uninitiated, Asus Zenfone 3 Max was originally unveiled in Vietnam in June. It houses a 4,100mAh battery and many might consider this new-age phone, a watered down version of the Zenfone 2 Max.

But the new Zenfone 3 Max model has a 5.2-inch full HD display, while its predecessor had a 5.5-inch full HD screen. The reduction in the screen size is probably the primary reason behind the decrease in the battery capacity.

Having said that, the 4,100mAh battery is capable of keeping the phone running for about 30 days under standby mode, up to 20 hours on talk time (3G) and 4G/LTE web browsing, and 15 hours on video playback.

The Zenfone 3 Max has numerous others upgrades, which includes metal body, 3GB RAM and finger-print sensor. It is also comes with MediaTek MT6737M quad-core processor, 13MP primary camera and a 5MP front snapper.

As far are pricing is concerned, Asus Zenfone 3 Max is likely to be priced under Rs 15,000 including taxes in India. In Vietnam, it costs VND 4,490,000 (around $201/€181/Rs.13,473).

Watch this space for more updates.

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