YU, Micromax's online-only sub-brand, completes its first year in business on 13 January. The affordable-smartphone-maker announced on Twitter it will kick-start the birthday celebrations on Tuesday.

From a low-end smartphone brand to a flagship-device-maker, YU has grown to be one of the more renowned phone companies in India. On completing its first year in business, YU is planning something exciting as part of its birthday celebrations, which begin at 11 am on Tuesday. There is no indication on what it plans to offer, but the tweet says "exciting prizes" are "to be won".

This is certainly another opportunity for YU fans across India to stand a chance to win goodies. But the company refused to share details of what it would be offer. We will be on the lookout for more details as and when they appear.

YU's participation in the smartphone business has been great over the past year. The company launched devices like Yureka, Yuphoria, Yureka Plus, Yunique and most recently Yutopia. All these smartphones have managed to attract a lot of attention from consumers for their premium specifications at an affordable cost.

YU competes with renowned brands like Lenovo, Xiaomi, Motorola, Karbonn, Asus, and OnePlus, and at some level with Apple and Samsung as well.