Rocking Star Yash's KGF: 1st Chapter has become a path-breaking movie for Sandalwood. For the first time in Sandalwood's history, the content originally made in Kannada is gaining viewership from the audience across the nation.
The latest deal signed by the makers will only take its reach to the next level. Yes, the digital streaming rights of KGF have been reportedly sold to Amazon Prime. Although there is no official word on the price, the buzz is that Hombale Films has earned Rs 18 crore from the sale of digital rights. It is the highest-ever amount paid for a Kannada film.
However, it is not clear whether the deal is stuck for the two parts of the movie or only for KGF: 1st Chapter. Nonetheless, the latest development encourages Sandalwood filmmakers to take the new avenue seriously to generate big money.
Recently, it was reported that the makers of Ninasam Sathish's Chambal turned down an offer (Rs 10 crore) made by Netflix as they want the movie to have a theatrical release.
Coming back to Prashanth Neel-directorial KGF, the makers of the movie have sold the Kannada and Hindi versions of satellite rights for Colors Kannada and Sony channels, respectively. Looking at the trends, the rights are estimated to have earned over Rs 30 crore, easily.
On the other hand, the Yash-starrer, which has Srinidhi Shetty in the female lead, has set the box office on fire across the country. Notably, it has made an impressive business in the US where it has grossed $438,513, so far.