Xiaomi Mi3 to be Sold Exclusively at Flipkart in India This Week

Chinese consumer electronics giant, Xiaomi is reported to sell the company's flagship smartphone Mi3 exclusively at online store Flipkart in India.

Flipkart has teased a graphic poster with a Xiaomi Mi3's tag-line "Accelerate Your Life," hinting the phone might be available exclusive on its website.

This revelation comes just after BGR India (citing sources) reported about the joint-venture between the Chinese firm and the Indian e-commerce company, similar to Flipkart-Motorola partnership.

Gripping pace, artistic merit, a vibrant display! Coming soon exclusively on Flipkart! pic.twitter.com/F79TDuYLwL

— Flipkart (@Flipkart) July 13, 2014

Apparently exclusive tie-up between e-retailers and smartphone vendors has become a profit churning business model in India. For instance, Motorola reportedly sold one million Moto series (E, G and X) smartphones in India via Flipkart in five months, pocketing ₹700 crore revenue, what's mind-boggling is that the sales came through only a single channel.

Impressed with the result, Motorola Mobility corporate vice-president for Europe, Middle East, Africa and Asia-Pacific, Magnus Ahlqvist has planned to replicate the same (online only route) business model in rest of the South-East Asia, reported The Economic Times.

Coming back to Xiaomi, the Chinese firm has already announced the price of Mi3 to be ₹14,999; For the uninitiated, it is the cheapest full HD (1920x1080p) smartphone in the market right now.

And that's not all, this feature-rich handset also boasts of magnesium-alloy body with three layers of thermal-graphite film.

Under the hood, it comes packed with Qualcomm's 2.3GHz Snapdragon 800 series quad-core processor with Adreno 330 graphics engine.

Besides Xiaomi Mi 3, company is expected to announce two other devices - Redmi 1S and Redmi Note mid-range devices at the official launch event in Delhi on 15 July.

Price and availability details of the devices are expected to be revealed in the upcoming event.

Key specifications of Xiaomi Mi 3: