Xiaomi is not just a company that offers affordable smartphones and tablets. In China, the phone maker has achieved dominance for a reason. To take the company to new heights, Xiaomi launched a new TV model to stand alongside its affordable range of Mi TVs.
At a launch event in China yesterday, Xiaomi introduced the world to its all-new Mi TV 2, complete with great features offered at an extremely low prices. The new Mi TV is simply a cheaper variant of last year's Mi TV 2, which boasts 4K screen and other high-end features.
The newly-launched Mi TV 2 features a 40-inch Full HD display with 1920 x 1080 pixels and a contrast ratio of 5000:1. Inside the 14.5 millimeters thin profile, the Mi TV 2 houses a quad-core 1.45GHz Cortex A9 processor paired with 1.5GB of RAM and 8GB of internal storage. The new 40 incher can serve as a normal HDTV, a giant Android powered screen or even an Android gaming console. It is powered by Android-based MIUI TV OS and the company has already confirmed Lollipop update soon.
Interestingly, the Mi TV 2 supports almost all media formats including MKV, MP4, MOV, TS, RM, FLV, and AVI along with H.265 10-bit hardware decoding that lets you watch H.265, H.264, MPEG4, and REAL videos, the company confirmed. It also has inbuilt Wi-Fi, Bluetooth, 3 HDMI ports, one USB port and 1 Ethernet slot.
If you are disappointed with the Full HD panel instead of 4K screen, Xiaomi offers a 49-inch Mi TV with 4K screen for $640. The company's aim to bring 1080p screen in a 40 inch television is to attract the budget conscious lot. The affordable pricing of the new Mi TV 2 should justify the lack of features compared to its 49-inch counterpart. The new TV is priced at CNY 1999, which roughly translates to ₹20,000, making it a challenging entry in markets like India.
The new Mi TV 2 is currently offered in China but we can expect the company to launch its product in international markets soon. India has proven to be a great market for Xiaomi, suggesting the new product portfolio to enter the country to compete against the likes of Micromax TVs.