Lifetime cancelled "Witches of East End" after just two seasons, as the series failed to sustain the interest of the audience in the supernatural drama loosely based on Melissa de la Cruz's novels.
The season 2 finale on 3 October just had 1.1 million viewers, while the first season averaged close to 3 million viewers, reports noted.
Soon after the cancellation was announced, executive producer of the show, Maggie Friedman, took to her Twitter account to thank fans for their unconditional support.
"Thanks to all the @WitchesEastEnd fans for watching. So sad that it's over but I had such an amazing experience. Thanks #witchEEs !!!!!!" she wrote.
Stars of the series, Jenna Dewan Tatum, Rachel Boston and Daniel di Tomasso also took to their social networking sites to thank the cast and crew for an amazing journey.
Read their messages below:
Not enough love in the world for the amazing cast, crew, writers and fans of #WitchesofEastEnd. This has been an incredible journey! I ❤️ U -- Jenna Dewan Tatum
To the cast, crew, and creative team at #WitchesofEastEnd, thank you. An equally heartfelt thanks to the fans. Best ever. #woee #witchees -- Daniel di Tomasso
Thank you to everyone who went on this extraordinary journey with us. Your love, kindness, and support is forever magic. #WitchesofEastEnd -- Rachel Boston
Meanwhile, fans are deeply saddened by the cancellation, and a petition has been launched online urging Lifetime to bring back the show. Based on Twitter chatter, a number of fans are ready to boycott Lifetime now that the series has been cancelled.
"dear @lifetimetv I am very upset that you cancelled witches of east end. you have lost my support forever," wrote one fan, while another added: "Considering Lifetime cancelled Witches of East End.. Lifetime will no longer be turned on in my house. #Wrongchoice #WitchesOfEastEnd."
Yet another fan wrote: "Witches of East End was cancelled? Oh. Ok. Well thank you lifetime for the worst case of blue balls in history."
The series ended on a cliffhanger that saw Dash forcefully trading bodies with Killian, leaving Killian's soul behind bars, and Wendy waking up in hell, as a mysterious character, believed to be her sister, welcomes her. A section of fans have even urged producers to share details of how things would be resolved in the story, if Lifetime has no intention of bringing the show back.