Ilayathalapathy Vijay has done the magic again. If the box office figures of his latest movie "Kaththi" are anything to go by, the actor has proven again that his star power works big time at collection centres.

Breaking: 'Kaththi Makes ₹ 100 Crores

In a week, "Kaththi" has crossed ₹ 85-crore mark worldwide and now heading fast towards making 100 crores. After getting a great opening, the Tamil movie managed to retain a good occupancy rate at key centres which has helped the Vijay's flick to make stunning business at the box office.

Now, let us see what is working in favour of "Kaththi" at box office. We are listing it below:

Vijay's Presence
The first and the foremost reason will remain Vijay. Without his presence, one could not imagine "Kaththi" doing such a business at the Box Office.

Strong Message Oriented Story
Vijay may bring huge fan followers to the theatres but for its long time survival, the film should have a strong story and screenplay. Director AR Murugadoss has come up with a well-written story with a good message in it. This factor is playing a major role in the success of "Kaththi" at the box office.

Mass Elements
Any star's movie might afford to give a message to the society but at not at the cost of mass elements. Specifically for an A-list star's film, people come to theatres hoping that they get a good entertainment without getting preachy. AR Murugadoss has intelligently told a message without compromising on mass elements in "Kaththi".

Samantha may just have a dancing-around-the-tree kind of role but her glamorous role has impressed mass audience.

Punch Dialogues
The punch dialogues are essential for any movie because it instantly strikes the chord with the audience. "Kaththi" has several bold and strong one-liners, which have attracted the mass audience.

Great Music/Cinematography
Anirudh Ravichander's magic has not only worked with his songs but also with background score. At crucial junctures, his background works big time. And George Williams' cinematography have added huge value to the project. Without his brilliance behind the camera, the film would have lost its appeal.

Low Key Promotions/Controversies
Last but not the least, the controversies surrounding "Kaththi" generated a sympathy wave around the Vijay's film and this ensured an earth-shattering opening for the movie. And also, the low-key promotions turned out to become an advantage in generating a curiosity among the audience about the film.

Vijay and Samantha
A screen shoot of 'Selfie Pulla'.Vijay Facebook Page