The Malayalam music video "Aarachar" (which can be translated as hangman), featuring Bollywood actress Aditi Rao Hydari and Freddy Daruwala, has been released on the YouTube channel of Kappa TV with English subtitles on Thursday, Feb. 18.
Bejoy Nambiar has directed the video for Kerala's popular music band Thaikkudam Bridge. The music video "Aarachar | Navarasam" was officially launched in Mumbai on Feb. 16. Aditi is seen as a goth princess in the song penned by Dhanya Suresh and sung by Govind Menon. Award winning cinematographer Ravi Varman has cranked the camera for the black-and-white music video.
"Revelation and revolution begins with art ! We stand up against corruption and the fascist intolerance plaguing the nation. We hate the noose around our necks and we love our country. Yes patriotism is our religion and there is no cage you can lock us in!!! Presenting "Aarachar; The Hangman" Our voice for a change , our heads up for revolt. Featuring Aditi Rao Hydari, behind the camera is master craftsman Ravi Varman. Bejoy Nambiar directs his way to a statement for the society yet again," reads the Facebook post of Thaikudam Bridge.
And here goes,For all you rockers! #Aarachar by @thaikudambridge directed by @nambiarbejoy & me-the goth princess
Finally here it is ! AARACHAR | Official Video @thaikudambridge @aditiraohydari
Thaikkudam Bridge, which rose to fame through the musical show Music Mojo on Kappa TV, has become one of the most popular musical bands in Kerala. The band's most popular songs are "Fish Rock," "Urumbu - Navarasam," "Chathe - Navarasam" and "One - Navarasam," among many others.
Watch the "Aarachar" music video below: