There's no denying that the Chinese love Bollywood actor Aamir Khan. The success of his films like PK, Dangal, and Secret Superstar in the 'Land of the Dragon' is a testimony to how much the Chinese revere the actor better known as Mr. Perfectionist of Bollywood. And now, the Thugs of Hindostan actor will be seen promoting upcoming smartphones of leading Chinese smartphone brand Vivoin India, ahead of the Vivo V9 launch on March 23.
The Chinese smartphone company Monday, March 18, appointed the Bollywood superstar, who celebrated his 53rd birthday last week, as its brand ambassador for India. The company had earlier Ranveer Singh as its brand ambassador.
Announcing Khan's appointment Vivo took to Twitter March 19. The company tweeted:
"A man who's more in every way. There's nothing he Khan't do. Welcome to the Vivo family. #MadeforMore. #AamirWithVivo."
The tweet carries a video along with a picture of Aamir and the text reads: "Aamir Khan is the new face of Vivo."
Aamir has been signed for Vivo India's future brand and product communication initiatives.
"We are thrilled about the possibilities that our partnership with one of the world's biggest superstars, Aamir Khan, will open up for Vivo in India," said Kenny Zeng, Chief Marketing Officer, Vivo India.
"This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India," he added.
Aamir, who is currently busy shooting for his upcoming movie Thugs of Hindostan, will be seen in a full-fledged marketing campaign around Vivo's upcoming products and a new TV commercial is already in the works.
"Vivo as a brand embodies the spirit of innovation and meaningful disruption," said Aamir on his new ad-deal.
"Over the years, the brand (Vivo) has been constantly pushing the boundaries of smartphone technology. I am enthused to be a part of Vivo's transformative journey in India," he added.
To recollect, Aamir had been the brand ambassador for smartphone maker, Samsung, a long time ago.
Vivo has been growing at a very good pace in India and is already the fourth biggest smartphone vendor in the country in terms of shipments, according to an IDC report. The company's association with a big star like Aamir Khan would only help it grow even more.
The company has also been investing a lot in sports, and is the title sponsor of the upcoming Indian Premier League (IPL) cricket tournament.