Starting from festive season of last year, car makers have launched many new cars in India, catering to different segments. Unlike previous years, where only some new launches were getting good sales, most of the new launches this year have become successful in terms of sales. Among them, Maruti Suzuki Vitara Brezza, Baleno, Creta and Kwid require special mention as these vehicles together account for nearly 14 percent of total auto sales in the country.
All of these cars also made headlines for overwhelming response of over 1 lakh bookings in just a few months after launch. Even the most popular launches took 18 to 24 months to hit this milestone and this demonstrates how the sector has changed over the years, reports Business Standard.
Hyundai Creta launched in July last year passed 1 lakh booking threshold in March this year. Hyundai's SUV is inching closer to the 1 lakh sale which is expected by next month. Reports say Hyundai is yet to deliver around 50,000 units of the Creta to the customers and waiting period for the SUV now ranges between two to four months. The Creta has average monthly sales close to 7,000 units and its one of the best selling UVs in the country at present. This makes it clear that even after a year of launch, Creta's demand is still high.
Renault Kwid was launched in September 2015 and its bookings crossed 1 lakh in February. Cumulative booking of the Renault's small car is now over 1.5 lakh and it has a waiting period of over four months in some of the cities and some of the places it even exceeds that. The car has an average monthly sale of around 8,000 units.
Maruti Suzuki's first premium hatchback didn't disappoint. Launched in October last year, the hatchback received over 1 lakh bookings by April. Its sales just crossed 70,000 units in India and it continues to command a waiting period of over eight months. Average monthly sales of the Baleno are around 8,000 units at present.
Maruti Suzuki's first compact SUV, the Vitara Brezza received overwhelming response and it took just four months to breach 1 lakh bookings. The compact SUV has average monthly sales of 7,000 units and the company is struggling to deliver cars to the cutomer due to high demand. The compact SUV has a waiting period of over eight months.