The motion poster of the Vikram's much-awaited film "I" has been released.

It appears with the captions - "I am Beauty", "I am the Ugly Truth" and "I will See You Soon." 

Motion posters are latest trend in Kollywood. After "Kaththi", "Lingaa" and "Poojai," the makers of "I" have come up with a digital poster. It is expected to generate curiosity among the viewers. 

"I" is one of the most-awaited films of 2014. The Shankar directorial has been in the making for nearly two years. The post-production work of the Vikram starrer is progressing well.

Fans have been eagerly waiting to see the final product as Shankar is known for making films with grandeur. The second time collaboration of the director with Vikram, post the stupendous success of "Anniyan" has generated lot of buzz surrounding the project.

The audio launch of "I" is all set to take place in a grand manner on 15 September. Hollywood actor Arnold Schwarzenegger will be attending the event along with the cast and crew of "I." Several south celebrities are also expected to grace the occasion. 

Oscar winner A. R. Rahman has composed the soundtracks for "I." The film's teaser is also expected to be released during the audio launch function.

Earlier, the film was named as "Ai," but the makers have changed the title to "I."

"I" is touted to be a romantic thriller with Vikram appearing in different looks. The actor has undergone physical changes to carry different looks that he had to portray on the screen.

The magnum opus is produced by Aascar Ravichandran, while P. C. Sriram has handled the cinematography.

Amy Jackson, Suresh Gopi and Bollywood actor Upen Patel are also part of the film's cast. According to reports, "I" is majorly set in China and the film is expected to have a big release in the country.

The makers are reportedly planning to release the Vikram starrer in 15,000 screens worldwide. The romantic thriller flick is all set to hit the screens on Diwali. It will be locking horns with Vijay's "Kaththi," which is also slated to release during the festival period.