Tamil actor Vikram's forthcoming film "Thaandavam" will have a special screening a day before its scheduled release in Chennai to raise funds for National Association for the Blind (NAB) in Tamil Nadu.
The "Thaandavam" film bosses on Saturday announced the descion to hold a premier show of upcoming action thriller to help raise fund for a good cause.
"Thaandavam" premier show will be held in all six screens of Satyam Cinemas on September 27 and the total proceedings will go to NAB organisation to support its noble initiatives.
"As a part of our fund raising activity, we have tied up with UTV Pictures and Satyam Cinemas for holding a Premiere show of the latest movie - Thaandavam," said NAB in a statement. "The film is scheduled to be released on Sep 28 and the Premiere show will be held at 10 PM on the Sep 27 at all six theatres in Satyam Cinemas. The tickets to the Premiere show are being sold to raise funds for the activities of the National Association for the Blind - Tamilnadu."
UTV South Chief Dhananjayan Govind also confirmed the news. He tweeted, "#Thaandavam premiere on 27th night in all 6 screens of Sathyam. The entire proceedings go to National Association for the Blind (NAB)."
Given that the main plot of "Thaandavam" revolves around a blind-man, the movie bosses seem to have been inspired to help raise fund for NAB organisation, which looks after visually-challenged people.
"Thaandavam" features Vikram, Anushka Shetty and Amy Jackson in lead roles. The film is directed by AL Vijay and produced by UTV production house. It will also be released in Telugu as "Shiva Thandavam."
(To get donor passes for the film, contact Mr.Krishna Rao at 90030 53989 or call NAB office at 25376856 / 25586598. )