Sun TV, which has returned to the business with a bang, has acquired the satellite rights of one more big project after Rajinikanth's Petta. The leading Tamil GEC (General Entertainment Channel) has bagged the TV rights of Vijay's upcoming movie, presently referred to as Thalapathy 63.
As per the reports, the channels sealed the deal for an undisclosed price, but people from the industry say that the channel has shelled out a record amount to beat the competition.
Thalapathy 63 is a sports drama which is filled with action and Vijay's trademark comedy. The film, reportedly, deals around the corruption associated with football sport in the country.
Vijay is one of the big names in Kollywood and is only next only to Rajinikanth in terms of popularity. His movies often garner record TRP numbers. Hence, his movies are considered as safe bets by TV channels.
On an average, the TV rights of Vijay movies are easily sold over Rs 20+ crore. It has to be noted that his films are watched by Malayalam, Telugu and Kannada cine-goers too.
The makers of the movie are yet to announce the title and movie is expected to be out in the month of October to coincide with Diwali celebrations.