Vijay's "Puli" trailer, which has become the most "liked" Indian movie trailer on YouTube, is set to woo Hindi audience in a big way.
The Hindi version of "Puli" trailer will be releasing on 2,500 screens. It means the clip will be played in theatres where Bollywood films are playing throughout the nation on the aforementioned number of screens. The makers are now targeting the north Indian audience as the movie is simultaneously releasing in three versions – Tamil, Telugu and Hindi.
The idea of releasing "Puli" trailer on 2,500 screens is expected to boost the movie's prospects at the box office. The makers want to create a buzz in Bollywood and this is one of the strategies to reach out to the mass audience.
The makers of "Puli" are inspired by the success of SS Rajamouli's "Baahubali", which made it a big in Bollywood as well. The dubbed Hindi version of Prabhas and Rana Daggubati-starrer earned more than Rs 100 crore from the Hindi version in India alone.
Like "Baahubali", "Puli" is also made with a mega budget. The Bollywood version will be a bonus for the makers of Vijay film. On the other end, the Hindi version of the audio will be released on 25 September in Mumbai and it is likely to be announced by some Hindi film stars.
The "Puli" trailer has beaten the record of Salman Khan's "Kick" by crossing 1.01 lakh mark "likes" on YouTube. The clip has thus become the most liked Indian film trailer.
"Puli" is a fantasy-adventure movie, which has Kiccha Sudeep, Shruti Haasan, Hansika Motwani and yesteryear actress Sridevi Kapoor in the lead roles. The movie has secured 'U' certificate recently and is scheduled to release on 1 October.
It is written and directed by Chimbu Deven and jointly produced by Shibu Thameens and PT Selvakumar, a former manager of Ilayathalapathy Vijay.