Ilayathalapathi Vijay has set a trend by singing a song in his film. He has adhered to this trend for last 3 films. He sang Google Google in ‘Thuppakki’, Vaanganna Vanakkanganna in ‘Thalaivaa, & Kandaangi in ‘Jilla’. He continues this for his upcoming movie Kaththi too. He has recorded a song titled Selfie Pulla’ along with Anirudh, who is the music director of the film.