Varun Tej's debut film was launched amid much fanfare on Thursday (27 February).
The opening ceremony of the film's launch was a grand affair with the presence of Mega family members including actor-turned-politician Chiranjeevi, Pawan Kalyan, Nagababu, Allu Arjun, Allu Sirish and Allu Arvind among others, who graced the occasion and conveyed their best wishes to the newcomer. Fans thronged in numbers for the launch function at Ramanaidu Studios, Hyderabad.
Thanking everybody for the grand launch of his debut film, Varun Tej tweeted, "Thanks to each and everyone who made this opening a grand success!...especially to all the fans who hav come to support me!..thank you!..:)"
Film's leading lady Pooja Hegde tweeted, "Was a great muharatam today for my Shrikant Adala and @IAmVarunTej movie..now excited to start shooting for it:)"
For the first time in Telugu film industry, a film launching ceremony was telecast live on TV. The event was also live streamed online and to look at the video, click HERE.
For the last few months, speculations about Varun Tej's debut flick were doing the rounds. Finally, it was confirmed that the newbie would be acting under the direction of Srikanth Addala ("Seethamma Vakitlo Sirimalle Chettu" fame). The yet-to-be-titled flick will be produced by Tagore Madhu and Nallamalupu Bujji under Leo Entertainments banner.
The shooting of the film, touted to be a romantic entertainer, is all set to commence in April. An official announcement of the film's cast and crew is still awaited.
Varun is the latest entrant from the Mega family to have joined the Telugu film industry. The actor is the son of Nagababu and a nephew of Chiranjeevi. The Mega Star's other nephew, Sai Dharam Tej, is still awaiting the release of his debut flick "Rey."