With Valentine's day just around the corner, controversial religious outfit Hindu Mahasabha has planned to marry off couples out on the romantic day.
Not just the couples with roses or the ones who spend time together at public places, even the ones sending love messages online will reportedly not be spared by the group.
After the successful online campaigns like "Kiss of Love", "Ente Vaka 500", Kerala's cyber protesters are getting ready to fight against the conservative society in the form of yet another innovative social media campaign.
The campaign that was launched in Kerala's northern district Kozhikode is tag-lined as "a sweet revenge to Hindu Mahasabha."
The campaign titled "Ijju Oru Premalekhanam Ezuthan Barunno" (Come, write a love letter) has started gaining attention with many posting love letters for their loved ones on the campaign's Facebook page.
The admins Shafeek H, Lab Eeb, Hairuneesa P and Aswathy Senan have asked people to fill the page with love letters using the hashtag #LoveLetterMovement.
"We have the right to love and to be loved. It is our fundamental right and also helps in the formation of our personality," according to the Facebook page of the social campaign.