A hobby that she started at the age of 14 has helped California native Bethany Mota, now 18, make millions, and become more popular than most celebrities. All this by simply uploading her shopping videos on YouTube.
The teenager currently has more than 5 million YouTube subscribers, more than Lady Gaga, and over 2.2 million Instagram followers, more than Vogue, Elle, Marie Claire, Glamour, and Cosmo combined, Mail Online reported.
Mota's videos are called "hauls," where viewers get to see what the teenager has shopped from the various malls she visits. She is cherry and upbeat in her videos, which she herself edits.
"Hey, I'm Bethany!" she writes in one of her social media accounts. "(You can call me Beth) and I'm a teenage girl from California. I make videos about hair, makeup, fashion, DIY projects, and basically anything that I love. I hope that my channel can put a smile on your face and give you some cool ideas."
According to Business Insider, Mota, who loves to watch YouTube videos during her free time, discovered the beauty of the video-sharing platform after a friend started bullying her online. "I didn't want to talk to anyone. I didn't want to leave my house," Mota told Business Insider. YouTube "was kind of an outlet for me to be myself and not really worry about what anyone thought."
Mota's success on YouTube resulted in her partnering with Forever 21, JC Penny and Aeropostale, a mall-centric retailer of casual clothes and accessories, which has named an entire range of clothes and accessories after the YouTube sensation.
"I have the freedom to pick the colours, the patterns and how I want to do it," Mota told Business Insider. "They're very open to my ideas. It's not like, 'This is what you're going to do.' It's more of me telling them what I want."