UCBrowser launches Diwali Shopping Festival
UCBrowser launches Diwali Shopping FestivalUCBrowser

UCWeb, a leading mobile service provider, announces its collaboration with top Indian e-commerce platforms like Snapdeal, Flipkart, Amazon, Myntra and others to offer Indian consumers with a unique opportunity to shop with high discounts on a variety of products.

"Diwali Shopping Festival" (DSF), exclusively available on UC Browser provides the joy of e-commerce deals on mobile for shopping on the go. The idea is that you can browse and compare the product prices via UC Browser, to find the best available deals from Amazon, Flipkart, Snapdeal, Myntra, Jabong, Homeshop18 and Shopclues.

Apart from that, shopping via UC Browser offers numerous prizes and exclusive cashback from multiple partners.

"We (UCWeb and the e-tailers) are not only doing it on Diwali, but we will work closely to provide more discounts in the future," said Kenny Ye, Managing Director of UCWeb India. "The partnership will go further beyond Diwali Shopping Festival, as more in-depth cooperation is under way."

Indians flock online to shop, and it has become a part of their daily life. Over the past months, major e-commerce players of the country have captured the front-page headlines constantly with lowest prices, flash sales and exclusive launches.

Flipkart, Amazon and Snapdeal have been aggressive in funding and business expansion with a clear aim to grab a larger pie from the growing market. Traffic from Mobile is a key focus area for all these e-commerce companies.

According to a report by Avendus Capital, mobile-only Internet users accounts for a half of India's Internet population. That explains why 50% transactions made on Flipkart and Snapdeal come through mobile devices. With the help of growing smartphone penetration, it is predictable that more and more users will shop online through their smartphones.

As a gateway to and a barometer of India's mobile Internet, UC Browser has witnessed an increase in the e-commerce traffic to India's major e-commerce sites by over 30% MoM in 2014.

By providing users with unique "Browser and Compare" feature, DSF enables UC Browser users to compare item prices from all e-tailers to find the best deals. It also provides exclusive cashback offers. For instance, every registered Amazon user will get ₹150 worth gift card, after their first purchase of ₹1000 or above via UC Browser.

The DSF, a 15-day long shopping marathon that started on 13 October will be hosted exclusively on UC Browser for Android and Windows Phones.