Zee TV's "Kumkum Bhagya" continues to top TRP ratings, beating other popular TV shows in week 43rd.

According to a report in Bollywood Life, "Kumkum Bhagya", with its interesting twists and turns, managed to score an impressive 4.5 in TRP ratings, much higher than the previous week's 3.6.

It is followed by Star Plus' shows "Saath Nibhaana Saathiya" (4) and "Yeh Hain Mohabbatein" (3.9) while Colors' "Sasural Simar Ka" scored 3.3 in TRP ratings.

"Diya Aur Baati Hum" that scored 3 last week, witnessed a decline in its rating. The show managed to gain only 2.6 in TRPs this week.

As for the channels, Star Plus remained the leading channel with a gross viewership of 786 million in week 43.

Zee Anmol grabbed the second slot with a viewership of 722 million, pushing Colors to the third spot with a viewership of 652 million. Zee TV (595 million), Life OK (509 million) and Star Utsav (497 million) took the fourth, fifth and sixth position, respectively.

Surprisingly, Colors' most loved controversial reality show "Bigg Boss 9" that scored a low TRP rating of 1.1 last week, remained unchanged this week as well, despite the show getting interesting.

Check the entire TRP report of week 43 here.