Trafalgar, a leading guided holiday operator, has seen exponential growth with an over 20 percent worldwide sales increase for its 2013 Europe and Britain holidays. The company has seen growth after the success of its 2012 "Insider" re-branding that features more experiential products with unique Insider Experiences.
As a result, the company announced that 80 percent of its 2013 Europe and Britain itinerary series are now definite with over 3,100 departures for 2013.
"We have listened to and created the product the today's travelers want - a more authentic, local travel experience - and we've delivered, one can see it in our booking numbers" said Trafalgar Asia's Regional Director, Nicholas Lim.
Trafalgar is transforming the perceptions of the tour category and is successfully attracting new clientele and increasing repeat travellers. "Our travel agent partners have been successfully using our exclusive Insider Experiences combined with our market-leading Early Payment Discounts to close more high commission guided vacations sales," said Lim.
Aided by a robust Asian economy and currencies versus a weakened Euro and the British pound, the buying power for Europe is stronger than ever. As a result, bookings have doubled compared to the same period last year, putting Asia on a commanding lead of 45 percent growth within the region, said Lim.
Currently, India contributes about 5 percent revenue to the total revenue generated by other Asian markets like China, Malaysia, the Philippines, and Singapore. Given the resilient economy and strong fundamentals of the Indian market, Trafalgar projects India to give 25 percent annual growth and eventually emerge as the number one market in Asia within a few years.
The third and final tier of Trafalgar's enhanced 2013 Europe Early Payment series offers clients 5 percent off for savings of up to $750 per couple on summer vacations booked and paid in full by 30 April, 2013.