Camry Hybrid
Camry Hybrid Reuters/Ints Kalnins

Japanese car giant Toyota launched its latest seventh generation sedan Camry in India with a price tag of ₹2.38 million on Friday.

In a co-venture with Kirloskar India, Toyota will assemble the Camry through imported Knocked Down kits at its Bidadi plant in Bangalore. Currently the company has ten manufacturing units across the country and Bangalore will become its eleventh unit.

"This is the seventh generation of Camry. We will be manufacturing it locally in India so that it can be available easily," Toyota Kirloskar Motor (TKM) Manging Director Hiroshi Nakagawa said to Press Trust of India.

The new generation Carmy was packs a 2.5 litre petrol engine capable delivering 181 PS power and with a far powerful torque than its predecessors. The new sedan is available only in petrol variant, disappointing consumers inclined towards diesel-based engines.

"It will be only in the petrol mode as we do not have diesel in our premium segment across the world. Camry is available only with petrol globally," Toyota Kirloskar Motor Deputy Managing Director (Marketing) Sandeep Singh said. He added that the booking amount for the new Carmy is ₹50,000 and so far the company has received advance bookings for at least 50 cars.

As a direct competition for Honda's Accord, Volkswagen's Passat and Skoda's Superb, the Camry will have one advantage in terms of the electronic and comfort factor. Toyota's Carmy series, which was launched in 2002 in the Indian car market, had six generations and the last version was priced between ₹2.16 million and ₹2.37 million. The seventh generation Carmy will be available in four color variants - White Pearl Crystal Shine, Silver Metallic, Beige Metallic and Attitude Black.