Timex Group India Limited, a well-known brand in the timepiece market, launched their maiden store in Goa Thursday, as part of their expansion plans. This stylish store which adorns an area of 425 sq. ft is located at M.G Road, Panaji - considered as 'heaven' for ardent shoppers in Goa, further enhancing the Goan spirit of simplicity and gaiety.

Apart from Timex, the store also houses other major brands such as Fossil, Marc Ecko, Nautica, Salvatore Ferragamo, Versace and Helix.

This is the 35th The Time Factory (TTF) store to have opened in southern India taking the count to 115 stores across the country. Timex constantly focuses on growth and aims to leave a bigger footprint by focusing on constant expansion plans through better opportunities and long term approaches.

Angelique O' Brien, Head, Retail & Fashion Brands, Timex Group India Limited said-, "I am glad to announce the launch of the first store in Goa. Our goal of conquering the time-keeping market comes to realization with these launches which also give us the opportunity of banking on some of the best mid-priced brand watches as well. We hope our assortments will mesmerize the watch connoisseurs of Goa and give them a delightful shopping experience."

Already an established retail network, Timex has also been able to capture the fresher consumer market segments by reaching out successfully through the introduction of newer brands and products.

Over the last few years, TIMEX Group India Ltd. has expanded in large frames over the market and is well known for its style, appeal and affordability. It's excellent technology and innovative designs give it an edge over most of the other brands in the same range and category.

Launched in 1854, Timex is known to have a rich heritage of the finest timepieces and the TIMEX Group also plans to diversify itself through tie-ups with prominent international brands in the luxury and premium segments of the country.