A popular fitness and sportswear brand, which is owned by Hrithik Roshan, has roped in "Heropanti" actor Tiger Shroff as the brand ambassador.

The brand HRX, which was started in 2013, has a wide range of sports and fitness wear. And apart from the "Dheere Dheere" star, the next name in this fitness league is of course Jackie Shroff's son, Tiger.

This is Shroff's first major brand endorsement and he will earn around Rs 1-1.5 crore per year, according to Business Standard.

Reportedly, apart from men's wears, the brand is also going to introduce a range of womenswear under the HRX Women banner soon.

The founder and director of HRX, Afsar Zaidi told Business Standard that they wanted the brand to represent Hrithik's journey as an artist and human.

"When we came up with the idea of Hrithik co-owning a brand, we wanted it to be an expression of his journey as an artist and human. He has faced many challenges and the idea was to spread the message about how he overcame these and give inspiration through the brand," Zaidi said.

Meanwhile, Tiger is very excited to work with the "Bang Bang" actor. Hrithik too took to his Twitter handle to announce the big news.

HRX Brand shared an YouTube video where Tiger is seen talking about this big break in the endorsement world.

He mentioned that he is a huge fan of Hrithik, who is also a huge inspiration. He expressed his happiness to be the part of HRX and further said that he is hoping to share Hrithik's vision with countless people.

To know more what Tiger talked about Hrithik and HRX brand, watch the video below: