Itel has an extensive smartphone portfolio in the budget price range, attractive the masses in India who cannot afford expensive smartphones to enjoy the latest features. Expanding Itel's fleet of ultra-cheap phones, the Chinese brand owned by Transsion Holdings has launched Itel A44 Power with some excellent selling points, at least on paper.
Itel A44 Power comes with an ultra-low price tag of Rs 5,999 and goes on sale across India starting Monday, November 19. Buyers must know that the handset comes with a 100-day replacement warranty, but it is the specs that add to the appeal.
Itel A44 Power's biggest highlight is the massive 4,000mAh battery and dual rear cameras. According to the company, the handset is expected to last up to 3 days and also comes with OTG Power Bank feature that allows the phone to charge other phones.
As for the cameras, the dual rear sensors include 5MP primary lens with a secondary 0.3 VGA lens. While it remains to be seen how effective the secondary lens can be in terms of gaining depth-of-field effect, which we are hoping that's the purpose of the lens. On the front, there's a measly 2MP sensor with dedicated flash. Seeing the phone's price tag, we can only expect so much in terms of camera clarity and it seems the A44 Power has a pretty sound setup.
Other than these main features, Itel A44 Power comes with a 5.45-inch FWGA+ display with 18:9 aspect ratio, which means it has a full screen like many phones out there. Under the hood, the handset is powered by a quad-core processor clocking at 1.4GHz paired with 1GB RAM.
"Itel A44 Power brings with it the powerful 4,000mAh Li-Polymer battery for our target audience along with 5.45-inch FWVGA+ 'Full Screen' Display and dual rear cameras at a budget friendly price point," Goldee Patnaik, Head of Marketing itel Business Unit said in a statement.
Finally, Itel A44 Power comes with Android Oreo 8.1 Go edition and customers can choose from Aqua blue, Champagne gold and Deep grey. The phone's availability in offline stores will attract many buyers in the rural areas, where an impressive spec-sheet can make a good selling point.