To relax after a busy and tiring day, people do various things. Some take to alcohol, some prefer music while some watch light comedy shows on television.
However, there are a few who watch videos of whispering women.
If truth be told, the popularity of autonomous sensory meridian response (ASMR) videos is growing by the day and currently there is a thriving community of fans.
ASMR video artistes claim that they aim to relax their viewers using various methods, the most popular being whispering into the camera while performing simple tasks with their hands.
ASMR Research and Support founder Jennifer Allen describes the phenomenon as "a physical sensation characterised by a pleasurable tingling that typically begins in the head and scalp, and often moves down the spine and through the limbs," Metro reports.
There is a 28-year-old woman named Maria who runs YouTube channel 'GentleWhispering'. It has been viewed more than seven million times. Some comments on Maria's videos suggest that in fact people like the videos and feel the orgasmic "tingling" as well.
A user commented, "I thought I was the only one who would enjoy something like this. The spine and head tingle is so fantastic."
With YouTube channels becoming easily accessible, many people are watching such videos and in the process, helping it become a profitable business. The ASMR videos on YouTube attracts millions of viewers and more people worldwide are increasingly getting addicted to it.
Earlier, ASMR was referred to as "attention induced euphoria" and "attention induced observant euphoria." It is believed that sounds like that of folding towels or rubbing temples or even brushing one's hair can evoke a kind of platonic brain orgasm.
In one of the videos, a woman is seen pretending to be a librarian. Trying to make it natural, she whispers. The sounds of tapping on her keyboard, picking up of books and turning the pages make a swishing sound that naturally makes one feel satisfied, according to The Telegraph.
There has not been enough scientific research to show as to why these sounds provoke a physical sensation in the head or the scalp. But, it has been learnt that these sounds work better on those people who are extremely sensitive to any kind of sound.
A fan of these whispering videos likened these to a scalp massage. "It's extremely intense, and can be a full body experience of an overall feeling of euphoria, well being, pleasure. It's not sexual, that's a distinction that a lot of people make. It's a sense that everything is OK, and you're in a warm little bubble," she told The Telegraph.
One of the ASMR videos is below: