Tata Tiago
Tata TiagoTata

The pricing of the Tata Tiago — the latest hatchback from Tata Motors bearing its Impact design language — has been giving rivals such as Maruti Suzuki Celerio and Hyundai i10 a run for their money, but that may not continue for long. The car may have been launched April 6 with prices ranging from Rs 3.2 lakh to Rs 5.54 lakh, ex-showroom Mumbai, but reports say Tata Motors is not keen to carry on with these introductory prices.

"Holding to this price is difficult, [sic]" S N Barman, VP of sales and network (passenger vehicles) at Tata Motors Ltd, was quoted by ET Auto as saying on the sidelines of the Tiago launch in Kolkata. However, he declined to volunteer additional information on how long the introductory prices could continue.

The Tiago was launched to increase Tata Motor's market share in the hatchback segment from the current 3.5 percent. Because of this, it seems Tata Motors did some detailed homework on the design, engine and pricing of the Tiago. It is noteworthy that the starting price for the Tiago petrol and diesel models are lower than those of its rivals. However, continuing with competitive pricing will not be profitable for Tata Motors.

Tata Tiago is available in petrol and diesel mills. The 1.2-litre three-cylinder Revotron petrol mill churns out 83.8bhp of power at 6,000rpm and 114Nm of torque at 3,500rpm, while the 1.05-litre three-cylinder Revotorq diesel engine produces 69bhp of power 4,000rpm and 140Nm of torque at 1,800-3,000rpm. Both engines come mated to a five-speed manual gearbox. The Tiago has been launched with a claimed fuel efficiency of 23.8kmpl for petrol and 27.28kmpl for diesel.