UPDATES: Tata announced the launch of its much-awaited Nexon compact SUV in India on September 21 with a price tag starting at Rs 5.85 lakh (ex-showroom). Nexon, the new entrant in the compact SUV segment, will take on the likes of Maruti Suzuki Vitara Brezza, Ford EcoSport and Mahindra TUV300.

Tata Nexon India launch Highlights

With that, the launch event of the new Nexon from Tata comes to an end. Thank you for staying with us.

12.26 pm: But we are just bemused by the jump in prices of the base-variant to the top-end models. It is such a huge gap.

12.21 pm: Can Nexon recreate a Tiago-like moment for Tata with its price tag? Tell us what you think.

12.11 pm: The new Nexon prices start at Rs 5.85 lakh for the base petrol and Rs 9.44 lakh for the top-end diesel (ex-showroom).

Tata Nexon full price list

Variants XE XM XT XZ+ XZ+ (dual-tone)
Petrol 5.85 lakh 6.49 lakh 7.29 lakh 8.44 lakh 8.59 lakh
Diesel 6.85 lakh 7.39 lakh 8.14 lakh 9.29 lakh 9.44 lakh

12.09 pm: Wow Tata, you just wowed us with that killer price tag of Nexon.

12.08 pm: Tata Nexon, the #levelnex compact SUV, has been priced starting at Rs 5.85 lakh (ex-showroom).

Nexon prices
Tata Nexon pricesTata

12.04 pm: Tata Motors' CEO Guenter Butschek on stage to reveal the prices of Nexon.

12.00 pm: The prices of Nexon to be revealed shortly.

11.57 am: And here comes Nexon, the star of the event. Tata Nexon takes the centre stage.

11.56 am: Tata Nexon is equipped with dual airbags and ABS with EBD, and comes standard across variants.

11.54 am: Tata Nexon is being launched.

11.53 am: Tata Nexon offers a choice of two powertrains -- 1.2-litre turbocharged petrol from the Revotron series and 1.5-litre diesel from the Revotorq series.

Nexon colours
Tata Nexon coloursTata

11.50 am: Vivek B Srivatsa, head of marketing, passenger vehicle business, Tata Motors addresses the media.

11.47 am: Tata says Nexon has taken a detour from the traditional boxy silhouette of the SUV.

11.42 am: By 2020, Tata Motors hopes to cover 95 percent of the market with its product range.

11.36 am: In FY 2017, Tata Motors grew by 22 percent when the industry grew by nine percent.

11.35 am: Despite being the last one to enter the competitive market, Tiago has been a good performer in the hatchback segment.

11.32 am: Mayank Pareek recalls the journey of Tiago, the first car based on the Impact design of Tata in India. Tiago was launched in the country in April 2016.

11.27 am: Yes, it is time for Nexon. Mayank Pareek, president of the passenger vehicle business unit, Tata Motors, on stage to talk about the company's journey and the current market scenario.

11.25 am: Here we go. The launch event of Tata Nexon begins. Stay tuned.

11.16 am: Oops! There seems to be a delay in launch.

11.08 am: And the countdown begins!

11.04 am: The prices of Nexon to be revealed shortly.

11.01 am: Nexon compact SUV can be booked across the dealerships of the company against a down-payment of Rs 11,000.

10.58 am: The launch of the new Nexon is just a while away. Stay tuned as we bring to you all the updates.

10.55 am: To be pitted against Maruti Suzuki Vitara Brezza, Ford EcoSport and Mahindra TUV300, Nexon is expected to get a price tag starting at around Rs 6.5 lakh for the base model and Rs 10 lakh for the top-end version.

10.50 am: In addition to this, the top-end model will have voice alerts for door open, seatbelt reminder, rear parking camera, front and fog lamps and rear defogger for safety.

10.45 am: Nexon will offer dual-airbags and ABS with EBD as standard across all variants.

10.40 am: Nexon will come splashed in five colours -- Moroccan blue, Vermont red, Seattle silver, Glasgow grey and Calgary white.

10.35 am: Nexon will be offered in four variants -- XE, XM, XT, and XZ+.

10.30 am: Tata Nexon launch event will kick-start from 11 am. Stay tuned.

Tata Motors is all set for the launch of its highly-anticipated Nexon compact SUV in India on Thursday, September 21. The Indian auto enthusiasts' long wait for Nexon, which started at the Auto Expo last year, is finally getting over today.

Nexon is Tata's first try in the compact SUV segment, which will lock horns with the current front-runners of the segment like Maruti Suzuki Vitara Brezza, Ford EcoSport and Mahindra TUV300. Nexon had a long journey from the Auto Expo 2016 to its launch though it did make numerous appearances online through spy shots and real-life pictures from motor show floors.

Tata Nexon, Tata Nexon India, Tata Nexon interiors
Tata NexonTata

Nexon is Tata's next pitching in the Indian passenger vehicle segment after Hexa and Tigor. It is the fourth model from Tata's stable to embody its new Impact design language. In terms of dimension, Tata Nexon measures 3,994mm in length, 1,811mm in width, 1,607mm in height and has a wheelbase of 2,498mm. It has fuel tank capacity of 44-litres, boot space of 350 litres. It offers a ground clearance of 209mm.

Under the bonnet of Nexon will be 1.2-litre turbocharged petrol from the Revotron series and 1.5-litre diesel from the Revotorq series. Both the engines will come mated to six-speed manual transmission.

The 1,198cc three-cylinder petrol mill will develop 108.5bhp at 5,000rpm and 170Nm of torque at 2,000-4,000rpm. The 1,496cc four-cylinder diesel mill will churn out 108.5bhp at 3,750rpm and 260Nm or torque at 1,500-2,750rpm. An automatic variant of Nexon is expected to join the line-up at a later date.

Tata Nexon
Tata NexonTata Motors

Tata Nexon is open for bookings across the dealerships of the company and the deliveries of the compact SUV are expected to begin immediately after the launch.

Can Tata Nexon give tough competition to its rivals? We will tell you that in a couple of hours from now. Stay tuned to get all the LIVE updates on the launch of Tata's next big thing— Nexon.