Tata Motors gets new lease of life as Tiago garners over 15,000 bookings in less than a month

If the early indications are anything to go by, the Tiago, the latest offering from Tata Motors is off to a flying start in India with over 15,000 bookings within a month of its launch in April. If the current trend continues, the Tiago could give Tata a new lease of life in the Indian passenger car market.

Tata has tried its luck in the Indian auto industry with launches like the Bolt, Zest and its least expensive model Nano. However, the outcome was not in favour of the company so far and now the Tiago could turn the tables. Tata introduced the Tiago in India on April 6 and according to the latest report of LiveMint, the hatchback got over 15,000 bookings by the end of April, which is certainly a good number, considering the response to other Tata models.

If Tata manages to sustain the numbers in the coming too, the Tiago could deliver a notable result for the company. Another interesting point is that the Tiago with over 3,000 units of sales in April has emerged as the bestselling car of the company for the month. The Tiago is an impressive hatchback package with its price starting at Rs. 3.2 lakh (ex-showroom Delhi). It was being reported that the Tiago's prices could go up soon as Tata thinks it is difficult to keep the introductory prices of the Tiago for a long time.

Powering the Tiago are 1.2-litre three-cylinder Revotron petrol and 1.0-litre three-cylinder Revotorq diesel mills. While the petrol mill churns out 83.8bhp of power at 6,000rpm and 114Nm of torque at 3,500rpm, the 1.05- diesel engine produces 69bhp of power 4,000rpm and 140Nm of torque at 1,800-3,000rpm. Both the engines come mated to a five-speed manual gearbox. It is offered in five variants — XB, XE, XM, XT and XZ, the Tiago comes in six colour options.

[1 lakh = 100,000 | 1 crore = 10 million | 100 crore = 1 billion]