Vijay's "Theri" is the only movie in the first half of 2016 which has got the "blockbuster" status in Kollywood. Among the 108 films released this year so far, only countable movies have done well at the box office.
As per the trade reports, "Theri" has grossed over Rs. 150 crore worldwide and the producer has collected a share of Rs. 48-50 crore in Tamil Nadu alone. It has done good business in Kerala and Karnataka apart from doing well in overseas centres like the U.S., Malaysia and France.
Sivakarthikeyan's "Rajini Murugan," Madhavan's "Irudhi Suttru" and Vijay Antony's "Pichaikkaran" are next in the line with the three movies coming under the 'hit' category. These Tamil films have given reasonable profits to the producer, distributors and exhibitors.
The big advantage that has worked in their favour is the fact that the films were made with a decent budget. Most of the big banner films often fail to rake in profits due to a huge budget. It has to be noted that the satellite rights of all the three films have also fetched good amounts to the producers.
Vijay Sethupathi's "Sethupathi," Karthi-Nagarjuna's "Thozha," Udhayanidhi Stalin's "Manithan" and Vishnu Vishal's "Velainu Vandhutta Vellaikaaran" have been declared as average grosser.
While "Sethupathi" and "Velainu Vandhutta Vellaikaaran" performed well at the B and C centres, "Thozha" and "Manithan" did well in 'A' centres.
The success rate of Tamil films in the first half of 2016 stands at five to six percent. The industry has pinned high hopes in the second half as many big films, including Rajinikanth's "Kabali" and Suriya's 'S3," will hit the screens. However, Hollywood movies have found a new market in Tamil Nadu as a couple of films, including "The Jungle Book" and "The Conjuring 2" have done fantastic businesses.
|Superhit||Rajini Murugan, Irudhi Suttru and Pichaikkaran.|
|Hit||Sethupathi, Thozha, Velainu Vandhutta Vellaikaaran and Manithan.|
|Average Grosser||Aranmanai 2, Kadhalum Kadanthu Pogum, Hello Naan Pei Pesuren, Ko 2, Idhu Namma Aalu and Enakku Innoru Per Irukku.|